How Wix wins with influencer marketing ft Sarah Adam

Welcome to EP 8 of the SaaSfluencer Podcast!

I was so jazzed to speak with Sarah Adam on the SaaSfluencer podcast about B2B influencer marketing. She's the Head of Partnerships & Influencer Marketing at Wix and a bit of a content creator herself on LinkedIn (17k followers!). You'll be sure to learn something about SaaS influencer marketing from this episode!

 🎧 Listen to the episode ⬇️

🎙What you'll learn in this episode:

🔵 How does Sarah leverage her role at Wix into a treasure trove of influencer marketing insights she shares on LinkedIn? 🏴‍☠️

🔵 What drove Wix’s shift from targeting consumers to focusing on professional audiences, and how did influencer marketing steer the ship?⛴️

🔵 What Sarah’s ‘backseat driver’ analogy says about successful influencer marketing partnerships. 🚘

(I didn’t realize I’d gone so transportation-heavy on the metaphors this week 🧐)

🔵 What key metrics and KPIs Wix prioritizes for influencer marketing, and how sentiment analysis gives deeper insights beyond view count. 📊

🔵 What unique challenges and opportunities exist in B2B influencer marketing, particularly on platforms like LinkedIn, Instagram, and TikTok? 🤳🏼

📌 Influencers to keep on your radar:

Every week I’m gonna share a handful of vetted B2B creators that you should know about as a B2B brand. If you want a direct intro, reply to this message and I’ll put you in touch.

1. JeeIn Youn | 150K+ Followers: Management consultant sharing about her day to day work, and lifestyle in Chicago

   

2. Colin Rocker: 385k Followers | First-gen corporate professional (ex-management consulting, startups) NYer and new dad who educates his audience on personal branding, influencer marketing, and career success.

   

3. Lillian Zhang: 260K Followers | Product Marketing Manager at Google, sharing tips to be financially responsible in your 20s and other things about her early-career tech lifestyle.

   

Want a warm intro to any of these creators? Just hit reply and I’d be happy to put you in touch.

💌 If you’re finding value from this newsletter, forward it to someone you know! Send it to your coworker, your co-founder, your head of marketing, your cousin’s friend that’s an influencer, you get it. 💌

And if you were forwarded this email, you can subscribe here to keep your influencer marketing knowledge up to date and get notified of our future events!

P.s. If your company has been considering how to grow, test your positioning and messaging & get critical product feedback, influencer marketing might be right for you.

Feel free to give me a call or reply to this message with your Qs! It's kinda my thing 😉 

Thanks for helping to grow the B2B influencer marketing space!

-Amanda, Founder @ SaaSfluencer