Scribe's Savvy Social Media Strategy

Welcome to EP 5 of the SaaSfluencer Podcast!

I was so jazzed to speak with Caroline Farley, the influencer marketing manager at Scribe. Scribe was just recently named one of Forbes’ next 1B startups, and I guarantee their social strategy has had something to do with that. Scribe has conducted over 1000 influencer partnerships, and every SaaS company can learn something from how Caroline and her team at Scribe are crushing the influencer marketing game. 🎧 Listen to the episode ⬇️

Are you new here? Joining us from one of SaaSfluencer’s Tech Week Events?

Welcome! Each week this newsletter/podcast duo focuses on different SaaS brand, or SaaS creator that’s crushing it with influencer marketing. You’ll learn some tricks of the trade and stay ahead of the curve with growth hacks on social. Sound cool? Stick around, and be sure to check out our upcoming events at the bottom of the newsletter!

🎙Podcast Recap:

🔵 Their Most Successful Influencer Partnerships: The episode takes a deep dive into some of Scribe’s most successful influencer partnerships including: @Farbsy’s Scribe Jingle, and @theintrovertedattorney’s animated airport “WFH” scene that’s racked up over 14M views. 14 million! Insane 🤯 Both of these corporate humor campaigns helped build rapport with their audience in a fun and relatable way. It’s one of my favorite things about the Scribe brand and how they view social media.

🔵 Success Clues: Caroline talked us through her 3 key characteristics that she looks for in each video to know whether it will be a success or not. Namely: the importance of entertainment value, high quality content, and allowing influencers creative freedom for authentic representation.

🔵 Long-Term Partnerships and Their Benefits: We talk in depth about the advantages of repeated partnerships with influencers, such as building trust with both the influencer and their audience, speeding up time to execution, and eliminating the need for additional negotiating, contracting, and onboarding with someone new who has to learn your brand from scratch.

Upcoming Events:

SaaSy Influencer Marketing ft. Co-Founder @ ClickUp

Oct 22 @ 1pm pst | 4pm est

Featuring: Chris Cunningham, founding member and Head of Social Marketing at ClickUp.

We’ll be talking about how Chris has taken ClickUp to almost 200M impressions per month on their IG & TikTok, and how they’ve harnessed B2B influencers to grow. We’ll talk in more detail about:

🔵 What ClickUp is doing on organic social that’s breaking all the rules, and helping them generate nearly 200M impressions per month.
🔵 How ClickUp has utilized B2B influencer marketing to feed the business with qualified sales leads.
🔵 How Chris approaches B2B influencer marketing for SaaS in a way that CPG and lifestyle brands don’t.

Link to register: https://partiful.com/e/YOBplkm905hJEFkmjT0h

💌 If you enjoyed this episode, forward it to someone you know who enjoys learning about SaaS growth and awesome organic & influencer marketing! 💌

Send it to your coworker, your co-founder, your head of marketing, your cousin’s friend that’s an influencer, you get it.

And if you were so lucky to be forwarded this email, subscribe here to stay up to date on future events and learnings coming out of the SaaSfluencer community!

P.s. If your company has been considering how to grow among your target audience, test your positioning and messaging & get critical product feedback, influencer marketing might be right for you.

Feel free to give me a call or reply to this message with your Qs! It's kinda my thing 😉 

Thanks for being part of the SaaS influencer movement!

-Amanda, Founder @ SaaSfluencer