🎙 Screen Time Success: How Augie Transforms Brands’ Video Marketing

What can brands learn from a video marketing guru?

I’m thrilled that our first brand on the SaaSfluencer podcast is Augie, a video creation platform built for marketers. A code to get a free month of Augie Pro with all the fab features for marketers is waiting for you at the end of this post! (Full access to Getty’s stock videos, AI Scriptwriting, a Voiceover library, and more).

🎙 Some Key Takeaways from the Episode 🎙

How Jeremy Started Augie:

• Video editing skills from other platforms weren’t translating to creating video content to promote his podcast. Video needs for Movie Studios vs TikTok creators vs Marketers needing to keep up with the rapid social media virality cycles are all vastly different.

• How to pivot your SaaS product when you realize the customers who love your product aren’t the people you assumed would make up the majority of your target audience.

Why should marketers care about showing up on video?

• Study data shows that retention rates are approximately 95% for your core message when presented over video, whereas, text retention rates are only about 10%.

• Tips for new brands: focusing on organic content vs borrowing audiences when your company’s just getting started.

GTM Strategy Insights:

• When’s the right time to take your product to influencers to promote it?