Influencers are Marketers, not Salespeople | Lillian Zhang

Welcome to EP 4 of the SaaSfluencer Podcast!

This week, Lillian Zhang and I talked on the SaaSfluencer podcast about her brand deals, information transparency with campaign performance, and how startups can reframe how they think about influencer marketing. She's a product marketer at Google and career content creator (225k+ on IG and TT), and you'll be sure to learn something about SaaS influencer marketing from this episode! 🎧 Listen to the episode ⬇️

Some key takeaways:

🔵 Lillian realized she was saying much of the same information over an over again when other students, or early career professionals would ask for her a coffee chat. So, her initial purpose for using social media was as a means to scale her knowledge through video!

🔵 The difference in expectations and pressure on influencer marketing between established brands and early-stage startups. When working with startups, there’s such a heavy emphasis on conversions; how to reframe this thinking to make the most of your influencer marketing campaigns.

🔵 We talked about how much insight brands share back with creators on the success of their campaigns, (hint: not much!) and how to learn from a great campaign.

🔵 Some of her favorite viral video hacks, including sparking up a bit of controversy for people to participate in the comments, but like, in a civil way.

Upcoming Events:

Influencer Marketing for SaaS Panel

Oct 8 @ 2pm Est

Featuring: Colin Rocker (career content creator with 345k+ followers, Annie Ng (Social & Brand Partnerships Lead at Tango), and Leon Lyakovetsky (Co-Founder of Siftsy, social media sentiment analysis tool)

Link to register: https://partiful.com/e/1UqmIj98yuABHGaJAWnj

💌 If you enjoyed this episode, forward it to someone you know who enjoys learning about SaaS companies and influencers doing amazing organic and influencer marketing! 💌

Send it to your coworker, your co-founder, your head of marketing, your cousin’s friend that’s an influencer, you get it.

If your company has been considering how to: grow among your target audience, test your positioning and messaging & get critical product feedback, B2B influencer marketing might be right for you.

Feel free to give me a call! It's kinda my thing 😉 

Thanks for listening!

-AB