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"If 1 person comments it, 100 people believe it..."
Amanda Branson
November 13, 2024 • Est Reading Time: 5 minutes
As a part of SF Tech week, many of you got to hear 3 amazing speakers in the creator economy breaking down the misconceptions in B2B influencer marketing. But if you weren’t able to join us live, now is your time to shine! You can catch the recap on whichever podcast platform you like! 🎧 ⬇️
Sooo, what can you learn from this?
🪴💼 How to re-frame how you think about growth when your company evolves from a B2C to B2B company. + is there still room for influencer marketing in the B2B world??
📣 💭 How to have an always on, 24-7, raw & honest focus group (+ more in the episode about how to actually respond to the focus group findings)
🥸 ⁉️ Whether creating controversial content for the sake of drumming up engagement is helping or hurting you in the long-term
🤳🏼🤝 How to take your marketing off the screen and into real life, where it counts (esp. if you’re trying to make sales)
Wait who are these people again?
So glad you asked, ‘cause they’re all deeply knowledgeable with very different perspectives on the creator economy.
🔵 Colin Rocker - Career-focused Content Creator with 375k+ following on IG and Tiktok, Helping first gen professionals succeed in Corporate America.
🔵 Annie Ng - Social & Brand Partnerships lead Tango, who has built and growth their influencer marketing program from the ground up.
🔵 Leon Lyakovetsky 💬 - Co-Founder of Siftsy, the social media comment section analytics tool for audience insights at scale.
🔵 and me, Amanda Branson - founder of SaaSfluencer, the marketing consultancy for B2B brands looking to break the mold and grow with influencer marketing.
🤯 Brain exploding? Have q’s about B2B influencer marketing?
So many of you had really great & specific questions that we didn’t get to during the session. So, here’s a free Quick Start Guide that can help you learn the basics that you need to know to successfully launch your first influencer campaigns.
If you have more specific questions about your influencer marketing strategy —just hit reply with your question, and I’ll try to get back to everyone!
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🎙 What to look forward to on the SaaSfluencer Podcast
These events, and future ones have found their home on the podcast feed ❤️
The SaaSfluencer podcast helps SaaS brands learn what the best B2B brands are doing in marketing.
This month we’ll be interviewing Sarah Adam, the head of influencer marketing at Wix.
and some of our awesome past episodes include brands and creators like:
🙌 Hey, now that you’ve gotten this far, I’d love for you to forward this email to your favorite SaaS marketer- it seriously helps the newsletter grow a LOT and I appreciate it a ton.
any btw, if your company is looking to rev up their marketing feel free to give me a call. I love supporting brands on their growth journey 🚀
Thanks for being part of the SaaS influencer movement!
-Amanda, Founder @ SaaSfluencer
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