Could your brand get more impressions than the Superbowl every month?

Hey there, you new here? Welcome! The goal of SaaSfluencer newsletter and podcast is to help SaaS brands learn how to make the most of their organic & influencer marketing strategy. We talk with leading SaaS brands and professional content creators who share their best learnings for successful partnerships. One happy family.

What to expect on the regular:

• The newsletter will go out try-weekly, meaning I’ll try to send it out once a week 😝

• Twice a month we’ll do a recap on some amazing marketing going on in the SaaS space.

• The other two weeks of the month will be a podcast episode. It will feature either a SaaS brand that’s done some awesome marketing (organic & influencer partnerships) or a SaaSfluencer, aka, an influencer in the career space who’s well suited to pitch SaaS products, rather than CPG products and lifestyle brands that we’ve all seen a million times over.

Are you ready? LFG! 🚀

If you haven’t been seeing what ClickUp is doing on socials, all I can say is… you will soon. Listen to this week’s episode to find out:

• How they’re encroaching on 200M views per month on organic social 🤯

• Why they’ve started over 16 new social media accounts ???

• How they’re turning casual browsers into buyers 💰

• Chris’s process for running influencer marketing with creators who give a sh*t 😍

and more.

If you’re listening to the episode and curious to watch the videos in question, read on:

They have broken their social presence into having a “legit brand profile” on both IG and TikTok, and separate profiles for their humor content, also on both platforms.

• clickup IG / clickup Tiktok - the “legit” branded channels

• clickupcomedy IG / clickupcomedy Tiktok - the “corporate humor” channels

• clickuponthestreet IG / clickuponthestreet Tiktok - the “everyday humor” channels

• clickupmemes IG / clickupmeme Tiktok - the “work memes” channels

• clickupdiy IG / clickup Tiktok - the “DIY comedy” channels

• marketertherapy (unconfirmed but this looks like one of their owned IG channels as well based on engagements with the account)

Their legit brand channel has a mix of the corporate humor videos you’ll see on their humor channels plus product updates. However, their product updates are also super on brand, and done in an engaging way- showcasing the product updates as news broadcasts (it’s giving an SNL kind of vibe).

🔵 Series: “When the HR meeting goes too hard” - they realized this format and hook works, so off to the races they went. Why is a series optimal? Your audience knows what to expect from you, and they look forward to seeing other posts in the series- either to find out what happens next, or to get entertained. Ever binged your favorite Netflix show? Yeah, like that.