ClickUp's Corporate Humor Shenanigans Closing in on 200M Impressions per Month

A Downright Hilarious Case Study into ClickUp’s Social Media Presence

Hey, you new here? Welcome! The goal of SaaSfluencer newsletter and podcast is to help early-stage SaaS brands learn some stand-out organic marketing tactics (organic and influencer). We talk with leading brands, and SaaS influencers who are sharing their best tactics for influencer partnerships. One happy family.

What to expect on the regular:

• The newsletter will go out try-weekly, meaning I’ll try to send it out once a week 😝

• Twice a month we’ll do a recap on some amazing marketing going on in the SaaS space (like this edition).

• The other two weeks of the month will be a podcast episode. It will feature either a SaaS brand that’s done some awesome marketing (organic & influencer partnerships) or a SaaSfluencer, aka, an influencer in the career space who’s well suited to pitch SaaS products, rather than CPG products and lifestyle brands that we’ve all seen a million times over.

Are you ready? LFG! 🚀

Was this email forwarded to you?

If you haven’t been seeing what ClickUp is doing on socials, all I can say is… you will soon. This video is from ClickUp, a time management software that’s taken to IG and Tiktok to showcase their brand personality, and rack up hundreds of millions of views every month.

Let’s break down what they’re doing:

They have broken their social presence into having a “legit brand profile” on both IG and TikTok, and separate profiles for their humor content, also on both platforms.

• clickup IG / clickup Tiktok - the “legit” branded channels

• clickupcomedy IG / clickupcomedy Tiktok - the “corporate humor” channels

• clickuponthestreet IG / clickuponthestreet Tiktok - the “everyday humor” channels

• clickupmemes IG / clickupmeme Tiktok - the “work memes” channels

• clickupdiy IG / clickup Tiktok - the “DIY comedy” channels

• marketertherapy (unconfirmed but this looks like one of their owned IG channels as well based on engagements with the account)

Their legit brand channel has a mix of the corporate humor videos you’ll see on their humor channels plus product updates. However, their product updates are also super on brand, and done in an engaging way- showcasing the product updates as news broadcasts (it’s giving an SNL kind of vibe).

How they’re crushing it:

🔵 Series: “When the HR meeting goes too hard” - they realized this format and hook works, so off to the races they went. Why is a series optimal? Your audience knows what to expect from you, and they look forward to seeing other posts in the series- either to find out what happens next, or to get entertained. Ever binged your favorite Netflix show? Yeah, like that.