Are you missing opportunities in influencer marketing?

Probably, we can’t all be perfect all the time.

A feature that I don’t see utilized enough when it comes to SaaS marketing campaigns? Enter: the “collaborate” feature on IG reels.

This feature tool allows brands and influencers to jointly create Reels, like this one, where both parties get to share the same content on their profiles. This feature is a huge win-win for both influencer and brand, because they get to borrow each others’ audiences, and it usually results in a lot more views, comments and saves than either party would get on their own, making it a great strategy to drive engagement.

How it works:

1. The brand would approach an influencer as they normally would for an influencer marketing campaign. You ask them to create a reel that’s in line with their usual content and style.

2. You go through the normal rounds of revisions and content reviews until you get to an approved draft that you’re happy to have on your brand’s page.

3. Then the influencer posts the reel and sends the brand a collaboration request. Once the brand accepts, the Reel will appear on both profiles.

4. Engage in comments as both of your audiences drum up conversation and buzz about the collab.

Consumer brands have been utilizing this feature since it first launched on IG (hello @Dunkin looking at you), but I rarely see SaaS brands taking advantage of it. Incorporating “IG collaborations” like this into your marketing strategy can be a big win for growing brands focusing on building up their organic presence alongside with their influencer marketing. Test it out on your next campaign and see the growth potential for yourself!

Upcoming Event In Partnership with SF Tech Week:

Influencer Marketing for SaaS Panel

Oct 8 @ 2pm Est

Featuring: Colin Rocker (career content creator with 345k+ followers, Annie Ng (Social & Brand Partnerships Lead at Tango), and Leon Lyakovetsky (Co-Founder of Siftsy, social media sentiment analysis tool)

Link to register: https://partiful.com/e/1UqmIj98yuABHGaJAWnj

🎙 Podcast Recap

Ps. Did you catch last week’s SaaSfluencer podcast episode with Lillian Zhang? She's a product marketer at Google and career content creator (260k+ on IG and TT), and we talked all about her past success with brand deals, information transparency as it relates to campaign performance, and how startups can reframe how they think about influencer marketing. 🎧 Listen to the episode ⬇️

💌 If you enjoyed this episode, forward it to someone you know who enjoys learning about SaaS companies and influencers doing amazing organic and influencer marketing! 💌

Send it to your coworker, your co-founder, your head of marketing, your cousin’s friend that’s an influencer, you get it.

Need help with your company’s growth strategy? Unsure which growth channels make most sense for your company? Trying to figure out if/how influencer marketing fits into your marketing plan?

Feel free to give me a call! It's kinda my thing 😉 In addition to influencer marketing, I also support startups with their growth strategy and experimenting with new channels!

Thanks for listening!

-AB