3. An Influencer's Perspective on B2B Influencer Marketing | JeeIn Youn

$$ Allocated to Paid boosting. Campaign performance. Conversions & Leads Generated. 

All of these are areas that can be improved in the realm of brand-creator transparency.

🎙 This week, I was honored to have JeeIn Youn come on the SaaSfluencer podcast. She's a management consultant and career content creator (150k+ on IG and TT), and she dropped so many gems about all things influencer marketing from the creator perspective.

Some key parts of our conversation:

• The largely untapped creator economy opportunity that is LinkedIn

• Defining (and sticking to) your aesthetic or your “brand” as a creator

• How big tech ad platform are exploiting creators to make money on their influencer partnerships

• Why the influencer role still feels very transactional- the lack of transparency between brands and creators on the budgets for boosting posts, and campaign performance

• Why brands should focus less campaign attribution, and think of influencer marketing as more of a lever to move the needle on brand sentiment and buyer psychology

• Why brands who have no creative briefs may have more success on their influencer marketing.

💌 If you enjoyed this episode, forward it to someone you know who enjoys learning about SaaS companies and influencers doing amazing organic and influencer marketing! 💌

Send it to your coworker, your co-founder, your head of marketing, your cousin’s friend that’s an influencer, you get it.

If your company has been considering starting or revving up your B2B influencer marketing, pop over to my website! It's kinda my thing 😉 

Thanks for listening!

-AB